STYLING CHINA

STYLING CHINA:

The fashion industry in China has undergone tremendous change within the past decade and is continuing to expand at an exponential rate. Hong Kong fashion labels are making use of this mainland fashion market through the Style Hong Kong shows. One such designer from Hong Kong started Koyo jeans, which initially did not have good business in Hong Kong. He then took part in a number of European Fashion Trades and found the right fit in Paris. Koyo jeans was introduced to mainland market and is successful due to the strong customer response. Another company, Hong Kong Fur Factory Ltd, also participated in the Style Hong Kong show, where the company sealed a Rmb500000 deal with a local agent. Before breaking into the mainland market, The Fur company used to export goods to the US, Italy, France and Japan. Eventually, it caught attention of the mainland customers who were influenced by international brands. Another clothing line which found success after participating in the Style Hong Kong show, is Hong Kong brand Luxe Tuxedo Ltd. They offer tailor-made attire for men and the company is endorsed by famous celebrities like football players. 

It’s amazing how fashion is so widely accepted in China and gives a good business to new fashion labels. Style Hong Kong is a great platform for these new fashion labels to show their talent. This article also shows the impact of the western culture on China’s fashion sense.